Re-Strategizing the Use of Media and ICTs for Empowering Women on the Ground

Cai YipingCai Yiping Executive Director, told that Isis International Manila has trained grassroots women in the Asia Pacific region in the use of different media and technologies in advocating for women's rights. There still be the need to bridge gaps in the use of traditional media and new ICTs as well as the need for effective communication strategies for women's rights. The young activists had discussed about “the use of media and ICTs for empowering women on the ground” as follow:

-       Access to technology is a challenge; so they use music, booklets and face to face communication, stressing the latter as the most important form.

-       Media helps to facilitate information sharing and enables voices and visibility for marginalized groups such as grassroots and LGBTQ women.

-       The Isis International Activist School as an outcome from its People's Communication for Development research study, which aims to maximize grassroots women's use of both traditional and new media tools for advocacy work, as well as the inspiration for the Young Feminist Leadership Activist School.

-       Women's leadership is necessary in overcoming challenges faced by women, and that aside from physical resources funding is meant to support women in all of the work that they do. 

By Supattra Limpabandhu

IAWRT Board Member

Thailand