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MULTICHOICE VUKA! 2004 CALL FOR ENTRIES
The workshops reached over 900 keen aspirant
filmmakers in May, where South Africa’s
filmmakers of tomorrow were shown a selection of
the best local and international public service
announcements. Former VUKA! Winner, and now
professional filmmaker Sunu Gonera said that he
was impressed with the creativity on offer, “I
think that the South African film industry is
about to explode, there is so much talent and
desire to work hard we are going to see exciting
work.”
Amongst those attending was Fanney Tsimong,
winner of the 2003 Raw Talent Award, (given to a
newcomer without film training) who is
completing his course, at AFDA film school - the
prize given in the Raw Talent award.
For one hundred disadvantaged newcomers, 2004
sees the start of the exciting new film skills
development programme, which is being run as
part of the Awards in partnership with the
Department of Labour and the National Film and
Video Foundation.
This year, the competition is taking on some
real live issues. MultiChoice Africa has laid
out the challenge for the entrants to come up
with lively, interesting and positive public
service announcements.
To help entrants create great ideas, some funky
and hot ideas have been developed such as
celebrating South African democracy and beauty,
embracing one’s neighbour and environment,
acting like a first class citizen, living
positively with AIDS, acknowledging the people
that serve South Africa, making a kids future
mean something, literacy for young and old.
Currently newcomers and professional filmmakers
are hard at work on their VUKA! entries, making
sure they are ready for the closing date of 30
September 2004.
Entrants are grappling with the concepts to
ensure they find out what makes an effective
public service announcement. Some of these
concepts are:
What the message is – finding out facts and
information as the springboard to a creative
idea;
Knowing the audience – the DStv family based
audience and the target market of the charities
and organisations;
Using a simple idea – each is PSA in only 30, 45
or 60 seconds long. Getting the concept right
and then following through with good production
values is how winners are made;
Giving the audience something to do! Giving them
a chance to make a difference by showing them
how they can contribute time, money or moral
support, or help someone in need.
Will the PSA influence or change behaviour? This
is the real test. It must stand out from the
noise of television.
Some past VUKA! winners have recently been
selected by Granada television in the UK to have
their winning entries shown on the popular
“Tarrant on TV”. “Tarrant on TV” has been
running on UK television for 20 years, presented
by Chris Tarrant, a well known television host
and presenter of the British version of “Who
wants to be Millionaire?”.
The programme is comprised of extracts from
television programmes and advertising from
around the world – showing examples of the
entertainment enjoyed by other cultures. The
producers are especially attracted to funny
commercials and those with an unusual way of
getting their message across. They are also
interested in powerful and thought provoking
public service announcements, and VUKA! has
always been a good source of material for the
show.
The spots that have been selected for showing
are:
Anti-child abuse PSA - “baby monitor
Anti-smoking PSA - “Filthy Habit"
Anti-Aids PSA - “Gone
Anti-drink driving PSA - “Pizza”
Alzheimer’s awareness - “Don’t Forget
St John’s Ambulance - “Its Noble to Help”
Anti-Smoking PSA - "Inside Out".
These ads can all be viewed on the VUKA! web
site www.multichoice.org under the winners
section.
The gauntlet is down! The closing date for
entries is 30 September 2004.
22 detailed briefs with contact organisations,
links to sites online have been placed on the
web site
www.multichoice.org or are available
from the organisers, telephone number 021426
0181 or
wayne@geckopro.co.za
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